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NJOP Outreach Newsletter

April 2000

Table of Contents

 

A Milestone and A Miracle

by Rabbi Ephraim Z. Buchwald

I am writing this message shortly after returning from a brief but intriguing visit to Bratislava, the capital city of Slovakia. Known in Jewish history as Pressburg, Bratislava is renowned as the home of the great scholar, the Chatam Sofer, who is buried there. The event that brought me to Bratislava was the Conference of European Rabbis, which had been scheduled to take place in Vienna but, because of the Haider controversy, was moved to Slovakia.

Meeting 180 rabbis from different parts of Europe and the former Soviet Union was exhilarating, especially because of the opportunity to learn of the renewed Jewish activity of communities that had been thought to have vanished, and are now experiencing remarkable revivals. On a personal level, it was particularly thrilling to learn of the many rabbis, congregations and communities that use NJOP programs and materials. From Ankara to Kiev, Kharkov to Berlin, and in dozens of cities throughout the European continent, NJOP's presence is seen and felt. NJOP programs have proven effective in remote and isolated Jewish communities, and are especially prominent in the former Soviet Union. In London alone, there are a half dozen Beginners Services. In fact, the United Israel Appeal of England has adopted the Crash Course in Hebrew Reading, and the United Synagogue has even developed a second level Crash Course in Basic Judaism. Rabbi Jonathan Guttentag, the rabbi of Manchester, thanked me for Turn Friday Night Into Shabbat and for the full compliment of NJOP courses that he offers. Israel is also prominent on the NJOP scope. Not long ago, NJOP received a letter from the AviChai Foundation reporting on the outstanding success of thirteen Beginners Services that were conducted in Israel over the High Holidays, and the foundation's desire to expand those services.

The international success of our program is something about which all our members and supporters can be proud. But for me, the ultimate magical accomplishment, which surpasses even our most optimistic dreams, is the knowledge that NJOP has actually reached 500,000 participants through its programs.

As many of you already know, when we started NJOP we hoped in our first year to teach 800 Jews to read Hebrew, but 5,000 responded instead! And here we are, only 12 years later, and we have reached 500,000 Jews. Its not only a milestone, it's a miracle!

There is no question that NJOP is on a roll, and we are continuing to gather steam. We believe that within the next five years we will, with G-d's help, reach another half million Jews, and that the second half million will take less than half the time that it took to reach the first half million!

Of course, it is hard for us to celebrate fully, knowing that we still have 3 ½ - 4 ½ million Jews who need to be reached, yet we certainly can be proud of this unprecedented success.

As we travel through Europe, Israel and other parts of the globe, and see signs of NJOP activities in so many places, we sometimes feel that NJOP is changing the world. The truth of the matter is that we are probably not changing the world, but for at least 500,000 Jews of North America -- we have changed the world. Sometimes, it was only a minor change - one class, one lecture. But in a considerable number of cases it has been a profound, "world" change, a change in values, observances, and life enhancing Jewish practices. It has been a change marking a full commitment to Judaism and to the Jewish people, a commitment which stands as a symbol of the remarkable renewal of Jewish life that is taking place in our times. Change or no change, I am confident in stating that there is probably not a single person who has experienced an NJOP program who has not felt more welcome in the Jewish community and more excited to be part of the Jewish people. That should give us all a well deserved feeling of accomplishment.

Of course, it is only through your support that these achievement are possible. So Mazal Tov, and Todah, Todah!

Dinner 2000, A Triumphant Year of Dreams Come True

 

As if to confirm the Dinner theme of "Unity Through Education," 700 enthusiastic guests, comprising a mélange of NJOP supporters from every walk of Jewish life, came to the Waldorf-Astoria for the 6th Annual NJOP Dinner on February 7th. With music provided by the Neshama Orchestra and the Kleztraphobix Klezmer Band, the cocktail hour was a delightful time to meet, mingle and reflect upon the continuing growth of the National Jewish Outreach Program. The guests encountered a broad array of NJOP materials, including the wildly successful SHABBAT2000 Gift Boxes, computers playing NJOP's Virtual Shabbat CD-ROM, NJOP subway posters, and fanciful multicolored Year2000 Kippot.

The Grand Ballroom was breathtaking in its decor, and guests found their unique NJOP mousepad gift at their seats. With its attached clock and printed listing of Shabbat candle-lighting times for the coming year, the mousepad serves as both a reminder of and an invitation to NJOP's "Turn Friday Night Into Shabbat/Shabbat Across America/Canada" programs.

Dinner co-chair, Steven Adelsberg, welcomed the NJOP supporters, Manalapan New Jersey's Temple Shaari Emeth Cantor Wayne Siet offered a beautiful rendition of the Star Spangled Banner and Hatikvah, and Dinner co-chair Simone Martel Levinson led the motzei.

In an entertaining innovation, the Kleztraphobix Klezmer Band escorted Rabbi Buchwald and each of the honorees to the stage as they were announced. Rabbi Buchwald introduced Tracy and Sander Gerber, both products of outreach, as prime examples of "the amazing graciousness, kindness, and generosity of people who've been touched by NJOP programs."

Sander Gerber looked out at the audience, smiled and commended his fellow NJOP supporters for their solidarity in helping with Jewish outreach. Reinforcing the evening's theme,"Unity Through Education," he noted the amazing diversity of Jews in the room, "from strapless to shaitels, everyone's here to combat assimilation." Among the multitudes still waiting to be reached, however, the Gerbers spoke of the 400,000 Jews from the former USSR now living in Brooklyn and Queens, a community in which 85% of the children receive no Jewish education. "So much is being done for them with social services by the larger Jewish funds, that Jewish education has been put on the back burner." "Now," Sander pointed out, "it is up to us to cause spiritual rebirth." For this task, the Gerbers are backing NJOP because "G-d used the bricks of the aleph-bet to build the world, and that is what NJOP does by teaching Jews Hebrew."

Next honored were Jamie and David Mitchell, whom Rabbi Buchwald noted as "unsurpassable ambassadors of Judaism." While on the surface they may look like the contented paradigm of America's best and brightest, "deep down in their hearts rage fires of fierce commitment to Jewish life." Rabbi Buchwald pointed out that David Mitchell's philanthropic nature is an inheritance from his late mother and his father, Jan Mitchell, who surprised his son and daughter-in-law by flying in from overseas to be with them at the Dinner.

Because of NJOP, David Mitchell pointed out, "hundreds of thousands of people enjoy the journey of learning about themselves as Jews." To inspire the forward growth of NJOP and its influence on North American Jewry, Jamie and David announced an innovative Mezuzah project. Any individual completing the Hebrew Reading Crash Course who does not have a Mezuzah in their home, will be offered a free Mezuzah and thus complete the transition of Judaism from the classroom into the home.

Jewish education is the essential component of Jewish outreach, and no one understands this more than Sylvia and Carl Freyer, recipients of this year's Special Service Award. They are the founders of the Jewish Youth Encounters Program which reaches out to unaffiliated Jewish students in elementary schools through supplementary programs and "Big Brothers/Big Sisters." During a stirring video presentation Carl Freyer explained how JYEP's "Big Siblings" help draw the entire family into the learning process.

The success of JYEP on the local level has encouraged the Freyers to offer JYEP's guidance and support to any community which would like to replicate their unique program. Sylvia Freyer explained that the success of the JYEP was based on accepting all students with joy and warmth, a value shared with NJOP programs. The Freyers expressed great pleasure at receiving the NJOP "Special Service Award," and this pleasure was enhanced by the presence of their Israeli daughters and granddaughters.

"Jewish heroism is often reflected in a decision that one makes in the privacy of one's own heart to help others..." said Rabbi Buchwald. In the past year, NJOP has had the honor and privilege of being supported by such a hero, Sam Domb.

"I share a piece of the American dream, [but] today I have a different kind of dream. I work to secure the survival of my people," Sam Domb said. He further underscored that from the darkness of history, the Jewish people have created the wonders of the future. Jews must understand that we must depend only upon ourselves for survival; and survival is in education. "We know how to make our children lawyers, doctors and stock analysts, but we are failing to teach them the meaning of Jewish survival."

In America, with all its freedom, Jews are being lost. There is a need and a demand for supporting NJOP, because the outreach programs have "the will, but not the wallet." As he drew to a conclusion, Sam Domb turned his piercing gaze to the audience and insisted, "The history that our children and grandchildren will read and study will be either about our own personal involvement or our total disregard... Victory for us is not everything, it is the only thing."

Following an elegant entrée, Karen Lehmann-Eisner brought the audience's attention back to the stage. Explaining the importance of a unified Jewish nation, she defined Rabbi Buchwald as "the embodiment of concern for K'lal Yisrael, by reaching out to them one Jew at a time."

Wrapping up the evening, Rabbi Buchwald rallied the audience by commending them for sharing his dreams and helping to build a Jewish future. Passionately, he listed NJOP's role call of success: More than 200,000 Jews have attended Turn Friday Night Into Shabbat/Shabbat Across America/Canada programs, 75,000 Jews have learned of their heritage at Crash Courses in Basic Judaism, and 140,000 have started reading Hebrew through the Crash Course in Hebrew Reading. With glowing eyes and a huge smile, Rabbi Buchwald described how NJOP supporters helped bring Jewish outreach into the 21st century by catching the millennial wave and sending 10,000 SHABBAT2000 Gift Boxes to Jews around the

The success of NJOP comes not only from Rabbi Buchwald, not only from the outstanding NJOP staff, but also from NJOP supporters who help make the dreams a reality. He took this opportunity to thank Renée and Steven Adelsberg, Karen Lehmann-Eisner and David Eisner, and Simone Martel Levinson, who chaired this year's Dinner. Acknowledgment was also given to the hardworking and dedicated staff of NJOP, with special recognition to Amy Warschawski, NJOP Special Programs Coordinator, who organized the Sixth Annual Dinner.

As the guests made their way from the Waldorf-Astoria Grand Ballroom, they proudly donned the blue and green Y2K Yarmulkas, held fast to their SHABBAT2000 Gift Boxes, and glanced at the Shabbat lighting times on their NJOP mousepads. The Dinner had been an evening of elegance and inspiration, highlighting the partnership between NJOP and its supporters in continuing the battle for Jewish survival.

 

Dinner at Abigaels

"Dinner at Abigael's" is not the name of a recently revived Broadway show, but it has become the unique collaboration between two superstars -- the dreamer who turns dreams into reality, Rabbi Ephraim Buchwald, and the miracle worker of Jewish philanthropic causes, the indefatigable Sam Domb. Endeavoring to replicate the spectacularly successful "Dinner at Abigael's" first held in April of 1999, a select group of past and potential donors was invited to meet Rabbi Buchwald and hear, first hand, several "stories of return" on December 8, 1999.

After a brief but meaningful introduction by Chairman Jack Forgash, the audience sat mesmerized while Anita Kaufman, NJOP lay leader, and Amy Warschawski, NJOP Special Events Coordinator, related their personal experiences. For Anita Kaufman, a lawyer and legal recruiter, Rabbi Buchwald and NJOP were important facilitators in her growth as a Jew. Looking back at the beginning of the Lincoln Square Beginners' Service, she underscored "perseverance," which is often a critical factor in the successful journey of return of so many Jews. Amy Warschawski, on the other hand, explained why working for NJOP is so meaningful to her. Not only had NJOP programs affected her life, through inspiration and support in outside programming, but it gave her a way to use her professional talents to battle against the tide of assimilation.

In addition, the gathering was treated to the remarkable video produced by the Odyssey Channel, spotlighting Liz and Tom Schoen and family. This production traces Tom's turn to Judaism through NJOP's Turn Friday Night Into Shabbat and highlights the wholesomeness of the new Jewish life they, and so many others in the Atlanta Jewish community, now embrace.

After an elegant meal, Sam Domb brought those assembled to their feet for a rousing round of applause acknowledging Mr. Domb's announced contribution of a second $50,000 to further the efforts of the National Jewish Outreach Program. In addition, Mr. Domb was responsible for bringing dozens of additional attendees to the dinner, who pledged significant contributions to NJOP.

Rabbi Buchwald spoke emotionally of the progress NJOP has made over the past twelve years toward eradicating Jewish ignorance and illiteracy, and thanked all those who attended and are joining in the struggle to make Judaism available to every Jew.

 

 

COMMUNITY EFFORTS

RABBI BUCHWALD ON TOUR: NEW JERSEY ENTHUSIASTIC!

 

"If we do not give financial support now to the Jewish organizations which represent our values, who will?" Ilan Kaufthal challenged his Englewood friends and neighbors. On Wednesday, January 12, 2000, Robin and Warren Struhl opened their home to the National Jewish Outreach Program for a parlor meeting. Together with their fellow hosts, Helen and Ziel Feldman, Sylvia and Carl Freyer, Sandra and Howard Hoffen, Linda and Ilan Kaufthal, Cheryl and Lee Lasher, and Zahava and Moshael Straus, the Struhls took the opportunity to introduce their friends, neighbors and business associates to Rabbi Buchwald.

Warren Struhl welcomed the nearly fifty people in attendance. In order to describe NJOP, Warren told the story of a friend and co-worker who was so far from Judaism that Warren did not even know he was Jewish. When he found out, Warren invited this friend to attend the annual NJOP dinner. The next thing he knew, his friend had registered for NJOP's Hebrew Reading Crash Course. One event led to the next and now, 3 years later, he is an observant Jew, actively involved in Jewish study and growth.

As a follow up to Warren's story, Stacy Maza of Englewood spoke about her own experience. NJOP, she explained, was her starting point. By attending one of NJOP's Beginners' Services, Stacy was introduced to traditional prayer. This experience inspired her to live her life as a committed Jew and enabled her to create a Jewish home for her husband and children.

After these two moving introductions about the effectiveness of NJOP programs, Rabbi Buchwald stepped forward.

History, he explained, is an educational tool. In the ancient Egyptian city of Alexandria, in the year 300 BCE, Jews made up 1/3 of the population. They were more than just citizens, they were the doctors, lawyers, statesmen and the elite of society. There is no sign, however, that these powerful Jews, knew any Hebrew. Along with their large, sumptuous synagogues, they disappeared by the turn of the millennium. So too, in Provence, France, once home to the great Biblical commentator Rashi and other Jewish sages. Yet after the French Revolution, there was not a mezuzah to be found.

The forces of assimilation are devastating the Jewish community today. The National Jewish Outreach Program, explained Rabbi Buchwald, is at the forefront of the battle, we must not allow history to repeat itself.

When Ilan Kaufthal rose to conclude the evening, all that remained to be said was how NJOP could be assisted in its work. With passion, Ilan struck home the point that it is everyone's responsibility to support Jewish outreach. "We must," he urged, "work with Rabbi Buchwald to provide Jewish education throughout the country!"

Enjoying the delightful refreshments, pleasant company, and inspiring words, those who attended the parlor meeting were reluctant to leave. They wanted to speak with Rabbi Buchwald and to know more about the work that NJOP is doing. As the people headed for home, all agreed that it was an unforgettable evening.

A special thank you to Robin and Warren Struhl for their gracious hospitality and enthusiastic assistance in every aspect of the evening.

 

 

EVERYTHING'S COMING UP JEWISH WITH ZIPPLE.COM AND NJOP

The National Jewish Outreach Program is excited to announce a new Internet partnership. NJOP teamed up with Zipple.com to promote the 4th Annual SHABBAT ACROSS AMERICA/CANADA program on the Web.

For 3 weeks during the month of March, SAA/C was featured on the Zipple.com homepage. Not only did Zipple.com advertise SAA/C, but they linked potential SAA/C participants to NJOP's webpage to enable them to find the SAA/C location nearest to them.

Recently named as one of the "100 Best Sites" for 2000 by Yahoo Internet Life, Zipple.com is the most comprehensive portal to Jewish resources on the Internet. Zipple.com has thousands of cyber-pages collected in one place for one-stop searching. It is designed for all Jewish denominations, as well as non-Jews, interested in specific Jewish topics such as what happens at a Bar Mitzvah or why the groom breaks a glass at a Jewish wedding. And with a name like "Zipple," you'll never forget the URL.

For anyone wanting to learn more about the Jewish religion and Jewish topics, Zipple.com offers all levels of discussions on the weekly Torah portion, daily Talmud study, holiday information including basic holiday guides, children's activities, books and downloadable music, as well as links to a wealth of Judaic studies resources. They also have Holocaust research, politics, recipes, Israeli and Jewish music, and the Western Wall. This is a site for the whole family with links to special sites for kids and teenagers; and, of course, there is a site for Jewish singles.

And now Zipple.com has featured the National Jewish Outreach Program's SHABBAT ACROSS AMERICA/CANADA. By joining with Zipple.com, NJOP was introduced to Jews in hundreds of new and exciting locations.

 

MARC ROWAN

Gives NJOP a "Rare" Chance for a Website Update

Keeping up in the age of information is a full time job - - one that NJOP is happily taking in stride. After four successful years as one of the premier resources in Jewish outreach online, NJOP is in the midst of a major overhaul of its website.

When NJOP Board Member Marc Rowan heard that a website revision was being considered, he steered NJOP in the direction of Rare Medium Inc. Rare Medium is one of the leading Internet Solutions firms helping clients develop and implement electronic business applications that re-engineer processes and improve business efficiency and effectiveness. Using what they call "Rare Solutions," Rare Medium gives their clients the competitive edge to grow in their particular market. The company has done work for Viacom, Microsoft, Mattel, Sony, Amnesty International and other high-profile companies in a variety of markets.

As a Vice President at the Apollo Investment Group, one of Rare Medium's prime share-holders, Marc Rowan has been able to guide the partnership with NJOP. A long time NJOP supporter, Marc was first introduced to Rabbi Buchwald by his wife, Carolyn, who was then attending the Lincoln Square Synagogue Beginners' Service. That introduction has lead to a long and mutually beneficial relationship. Now Marc has taken his support of NJOP a step further by putting it together with Rare Medium. It was the perfect opportunity to combine his professional life with his personal life and to assist NJOP in reaching out to as many Jews as possible via the Internet.

 

"The old NJOP site is 4 years old and, although it has been extremely successful, Internet marketing requires ongoing development, " said Melanie Notkin, Marketing Consultant. "In our case, our site needs to incorporate more functionality to reach its participants, its locations, its donors and the press in a way it is not able to do in its present framework."

Rare Medium has been working with NJOP's MIS Specialist Amy Gugig to design a site that is easy to navigate and attractive to the user. Within the new framework, NJOP has the opportunity to update the site regularly and make it a leading site for those seeking to re-connect with Jewish life. The site, designed with the NJOP promotional material in mind, maintains the previous red, white and blue color theme, and will continue to offer a direct line to current programs and events offered by the National Jewish Outreach Program. The new NJOP website is expected to be fully operational this April