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NJOP
Outreach Newsletter
April 2000
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A
Milestone and A Miracle
by Rabbi Ephraim Z. Buchwald
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I
am writing this message shortly after returning from a brief
but intriguing visit to Bratislava, the capital city of
Slovakia. Known in Jewish history as Pressburg, Bratislava
is renowned as the home of the great scholar, the Chatam
Sofer, who is buried there. The event that brought me to
Bratislava was the Conference of European Rabbis, which
had been scheduled to take place in Vienna but, because
of the Haider controversy, was moved to Slovakia.
Meeting
180 rabbis from different parts of Europe and the former Soviet
Union was exhilarating, especially because of the opportunity
to learn of the renewed Jewish activity of communities that
had been thought to have vanished, and are now experiencing
remarkable revivals. On a personal level, it was particularly
thrilling to learn of the many rabbis, congregations and communities
that use NJOP programs and materials. From Ankara to Kiev,
Kharkov to Berlin, and in dozens of cities throughout the
European continent, NJOP's presence is seen and felt. NJOP
programs have proven effective in remote and isolated Jewish
communities, and are especially prominent in the former Soviet
Union. In London alone, there are a half dozen Beginners Services.
In fact, the United Israel Appeal of England has adopted the
Crash Course in Hebrew Reading, and the United Synagogue has
even developed a second level Crash Course in Basic Judaism.
Rabbi Jonathan Guttentag, the rabbi of Manchester, thanked
me for Turn Friday Night Into Shabbat and for the full compliment
of NJOP courses that he offers. Israel is also prominent on
the NJOP scope. Not long ago, NJOP received a letter from
the AviChai Foundation reporting on the outstanding success
of thirteen Beginners Services that were conducted in Israel
over the High Holidays, and the foundation's desire to expand
those services.
The
international success of our program is something about
which all our members and supporters can be proud. But for
me, the ultimate magical accomplishment, which surpasses
even our most optimistic dreams, is the knowledge that NJOP
has actually reached 500,000 participants through its programs.
As
many of you already know, when we started NJOP we hoped
in our first year to teach 800 Jews to read Hebrew, but
5,000 responded instead! And here we are, only 12 years
later, and we have reached 500,000 Jews. Its not only a
milestone, it's a miracle!
There
is no question that NJOP is on a roll, and we are continuing
to gather steam. We believe that within the next five years
we will, with G-d's help, reach another half million Jews,
and that the second half million will take less than half
the time that it took to reach the first half million!
Of
course, it is hard for us to celebrate fully, knowing that
we still have 3 ½ - 4 ½ million Jews who need to be reached,
yet we certainly can be proud of this unprecedented success.
As
we travel through Europe, Israel and other parts of the
globe, and see signs of NJOP activities in so many places,
we sometimes feel that NJOP is changing the world. The truth
of the matter is that we are probably not changing the world,
but for at least 500,000 Jews of North America -- we have
changed the world. Sometimes, it was only a minor change
- one class, one lecture. But in a considerable number of
cases it has been a profound, "world" change, a change in
values, observances, and life enhancing Jewish practices.
It has been a change marking a full commitment to Judaism
and to the Jewish people, a commitment which stands as a
symbol of the remarkable renewal of Jewish life that is
taking place in our times. Change or no change, I am confident
in stating that there is probably not a single person who
has experienced an NJOP program who has not felt more welcome
in the Jewish community and more excited to be part of the
Jewish people. That should give us all a well deserved feeling
of accomplishment.
Of
course, it is only through your support that these achievement
are possible. So Mazal Tov, and Todah, Todah!
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Dinner
2000, A Triumphant Year of
Dreams Come True
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As
if to confirm the Dinner theme of "Unity Through Education,"
700 enthusiastic
guests, comprising a mélange of NJOP supporters from
every walk of Jewish life, came to the Waldorf-Astoria for
the 6th Annual NJOP Dinner on February 7th. With music provided
by the Neshama Orchestra and the Kleztraphobix Klezmer Band,
the cocktail hour was a delightful time to meet, mingle
and reflect upon the continuing growth of the National Jewish
Outreach Program. The guests encountered a broad array of
NJOP materials, including the wildly successful SHABBAT2000
Gift Boxes, computers playing NJOP's Virtual Shabbat CD-ROM,
NJOP subway posters, and fanciful multicolored Year2000
Kippot.
The
Grand Ballroom was breathtaking in its decor, and guests
found their unique NJOP mousepad gift at their seats. With
its attached clock and printed listing of Shabbat candle-lighting
times for the coming year, the mousepad serves as both a
reminder of and an invitation to NJOP's "Turn Friday Night
Into Shabbat/Shabbat Across America/Canada" programs.
Dinner
co-chair, Steven Adelsberg, welcomed the NJOP supporters,
Manalapan New Jersey's Temple Shaari Emeth Cantor Wayne
Siet offered a beautiful rendition of the Star Spangled
Banner and Hatikvah, and Dinner co-chair Simone Martel Levinson
led the motzei.
In
an entertaining innovation, the Kleztraphobix Klezmer Band
escorted Rabbi Buchwald and each of the honorees to the
stage as they were announced. Rabbi Buchwald introduced
Tracy and Sander Gerber, both products of outreach, as prime
examples of "the amazing graciousness, kindness, and generosity
of people who've been touched by NJOP programs."
Sander
Gerber looked out at the audience, smiled and commended his
fellow NJOP supporters for their solidarity in helping with
Jewish outreach. Reinforcing the evening's theme,"Unity Through
Education," he noted the amazing diversity of Jews in the
room, "from strapless to shaitels, everyone's here to combat
assimilation." Among the multitudes still waiting to be reached,
however, the Gerbers spoke of the 400,000 Jews from the former
USSR now living in Brooklyn and Queens, a community in which
85% of the children receive no Jewish education. "So much
is being done for them with social services by the larger
Jewish funds, that Jewish education has been put on the back
burner." "Now," Sander pointed out, "it is up to us to cause
spiritual rebirth." For this task, the Gerbers are backing
NJOP because "G-d used the bricks of the aleph-bet to build
the world, and that is what NJOP does by teaching Jews Hebrew."
Next
honored were Jamie and David Mitchell, whom Rabbi Buchwald
noted as "unsurpassable ambassadors of Judaism." While on
the surface they may look like the contented paradigm of
America's best and brightest, "deep down in their hearts
rage fires of fierce commitment to Jewish life." Rabbi Buchwald
pointed out that David Mitchell's philanthropic nature is
an inheritance from his late mother and his father, Jan
Mitchell, who surprised his son and daughter-in-law by flying
in from overseas to be with them at the Dinner.
Because
of NJOP, David Mitchell pointed out, "hundreds of thousands
of people enjoy the journey of learning about themselves
as Jews." To inspire the forward growth of NJOP and its
influence on North American Jewry, Jamie and David announced
an innovative Mezuzah project. Any individual completing
the Hebrew Reading Crash Course who does not have a Mezuzah
in their home, will be offered a free Mezuzah and thus complete
the transition of Judaism from the classroom into the home.
Jewish
education is the essential component of Jewish outreach,
and no one understands this more than Sylvia and Carl Freyer,
recipients of this year's Special Service Award. They are
the founders of the Jewish Youth Encounters Program which
reaches out to unaffiliated Jewish students in elementary
schools through supplementary programs and "Big Brothers/Big
Sisters." During a stirring video presentation Carl Freyer
explained how JYEP's "Big Siblings" help draw the entire
family into the learning process.
The
success of JYEP on the local level has encouraged the Freyers
to offer JYEP's guidance and support to any community which
would like to replicate their unique program. Sylvia Freyer
explained that the success of the JYEP was based on accepting
all students with joy and warmth, a value shared with NJOP
programs. The Freyers expressed great pleasure at receiving
the NJOP "Special Service Award," and this pleasure was
enhanced by the presence of their Israeli daughters and
granddaughters.
"Jewish
heroism is often reflected in a decision that one makes
in the privacy of one's own heart to help others..." said
Rabbi Buchwald. In the past year, NJOP has had the honor
and privilege of being supported by such a hero, Sam Domb.
"I
share a piece of the American dream, [but] today I have
a different kind of dream. I work to secure the survival
of my people," Sam Domb said. He further underscored that
from the darkness of history, the Jewish people have created
the wonders of the future. Jews must understand that we
must depend only upon ourselves for survival; and survival
is in education. "We know how to make our children lawyers,
doctors and stock analysts, but we are failing to teach
them the meaning of Jewish survival."
In
America, with all its freedom, Jews are being lost. There
is a need and a demand for supporting NJOP, because the
outreach programs have "the will, but not the wallet." As
he drew to a conclusion, Sam Domb turned his piercing gaze
to the audience and insisted, "The history that our children
and grandchildren will read and study will be either about
our own personal involvement or our total disregard... Victory
for us is not everything, it is the only thing."
Following
an elegant entrée, Karen Lehmann-Eisner brought the
audience's attention back to the stage. Explaining the importance
of a unified Jewish nation, she defined Rabbi Buchwald as
"the embodiment of concern for K'lal Yisrael, by reaching
out to them one Jew at a time."
Wrapping
up the evening, Rabbi Buchwald rallied the audience by commending
them for sharing his dreams and helping to build a Jewish
future. Passionately, he listed NJOP's role call of success:
More than 200,000 Jews have attended Turn Friday Night Into
Shabbat/Shabbat Across America/Canada programs, 75,000 Jews
have learned of their heritage at Crash Courses in Basic
Judaism, and 140,000 have started reading Hebrew through
the Crash Course in Hebrew Reading. With glowing eyes and
a huge smile, Rabbi Buchwald described how NJOP supporters
helped bring Jewish outreach into the 21st century by catching
the millennial wave and sending 10,000 SHABBAT2000 Gift
Boxes to Jews around the
The
success of NJOP comes not only from Rabbi Buchwald, not
only from the outstanding NJOP staff, but also from NJOP
supporters who help make the dreams a reality. He took this
opportunity to thank Renée and Steven Adelsberg,
Karen Lehmann-Eisner and David Eisner, and Simone Martel
Levinson, who chaired this year's Dinner. Acknowledgment
was also given to the hardworking and dedicated staff of
NJOP, with special recognition to Amy Warschawski, NJOP
Special Programs Coordinator, who organized the Sixth Annual
Dinner.
As
the guests made their way from the Waldorf-Astoria Grand
Ballroom, they proudly donned the blue and green Y2K Yarmulkas,
held fast to their SHABBAT2000 Gift Boxes, and glanced at
the Shabbat lighting times on their NJOP mousepads. The
Dinner had been an evening of elegance and inspiration,
highlighting the partnership between NJOP and its supporters
in continuing the battle for Jewish survival.
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Dinner
at Abigaels
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"Dinner
at Abigael's" is not the name of a recently revived Broadway
show, but it has become the unique collaboration between
two superstars -- the dreamer who turns dreams into reality,
Rabbi Ephraim Buchwald, and the miracle worker of Jewish
philanthropic causes, the indefatigable Sam Domb. Endeavoring
to replicate the spectacularly successful "Dinner at Abigael's"
first held in April of 1999, a select group of past and
potential donors was invited to meet Rabbi Buchwald and
hear, first hand, several "stories of return" on December
8, 1999.
After
a brief but meaningful introduction by Chairman Jack Forgash,
the audience sat mesmerized while Anita Kaufman, NJOP
lay leader, and Amy Warschawski, NJOP Special Events Coordinator,
related their personal experiences. For Anita Kaufman,
a lawyer and legal recruiter, Rabbi Buchwald and NJOP
were important facilitators in her growth as a Jew. Looking
back at the beginning of the Lincoln Square Beginners'
Service, she underscored "perseverance," which is often
a critical factor in the successful journey of return
of so many Jews. Amy Warschawski, on the other hand, explained
why working for NJOP is so meaningful to her. Not only
had NJOP programs affected her life, through inspiration
and support in outside programming, but it gave her a
way to use her professional talents to battle against
the tide of assimilation.
In
addition, the gathering was treated to the remarkable
video produced by the Odyssey Channel, spotlighting Liz
and Tom Schoen and family. This production traces Tom's
turn to Judaism through NJOP's Turn Friday Night Into
Shabbat and highlights the wholesomeness of the new Jewish
life they, and so many others in the Atlanta Jewish community,
now embrace.
After
an elegant meal, Sam Domb brought those assembled to their
feet for a rousing round of applause acknowledging Mr.
Domb's announced contribution of a second $50,000 to further
the efforts of the National Jewish Outreach Program. In
addition, Mr. Domb was responsible for bringing dozens
of additional attendees to the dinner, who pledged significant
contributions to NJOP.
Rabbi
Buchwald spoke emotionally of the progress NJOP has made
over the past twelve years toward eradicating Jewish ignorance
and illiteracy, and thanked all those who attended and
are joining in the struggle to make Judaism available
to every Jew.
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COMMUNITY
EFFORTS
RABBI
BUCHWALD ON TOUR: NEW JERSEY ENTHUSIASTIC!
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"If
we do not give financial support now to the Jewish organizations
which represent our values, who will?" Ilan Kaufthal challenged
his Englewood friends and neighbors. On Wednesday, January
12, 2000, Robin and Warren Struhl opened their home to
the National Jewish Outreach Program for a parlor meeting.
Together with their fellow hosts, Helen and Ziel Feldman,
Sylvia and Carl Freyer, Sandra and Howard Hoffen, Linda
and Ilan Kaufthal, Cheryl and Lee Lasher, and Zahava and
Moshael Straus, the Struhls took the opportunity to introduce
their friends, neighbors and business associates to Rabbi
Buchwald.
Warren
Struhl welcomed the nearly fifty people in attendance.
In order to describe NJOP, Warren told the story of a
friend and co-worker who was so far from Judaism that
Warren did not even know he was Jewish. When he found
out, Warren invited this friend to attend the annual NJOP
dinner. The next thing he knew, his friend had registered
for NJOP's Hebrew Reading Crash Course. One event led
to the next and now, 3 years later, he is an observant
Jew, actively involved in Jewish study and growth.
As
a follow up to Warren's story, Stacy Maza of Englewood
spoke about her own experience. NJOP, she explained, was
her starting point. By attending one of NJOP's Beginners'
Services, Stacy was introduced to traditional prayer.
This experience inspired her to live her life as a committed
Jew and enabled her to create a Jewish home for her husband
and children.
After
these two moving introductions about the effectiveness
of NJOP programs, Rabbi Buchwald stepped forward.
History,
he explained, is an educational tool. In the ancient Egyptian
city of Alexandria, in the year 300 BCE, Jews made up
1/3 of the population. They were more than just citizens,
they were the doctors, lawyers, statesmen and the elite
of society. There is no sign, however, that these powerful
Jews, knew any Hebrew. Along with their large, sumptuous
synagogues, they disappeared by the turn of the millennium.
So too, in Provence, France, once home to the great Biblical
commentator Rashi and other Jewish sages. Yet after the
French Revolution, there was not a mezuzah to be found.
The
forces of assimilation are devastating the Jewish community
today. The National Jewish Outreach Program, explained
Rabbi Buchwald, is at the forefront of the battle, we
must not allow history to repeat itself.
When
Ilan Kaufthal rose to conclude the evening, all that remained
to be said was how NJOP could be assisted in its work.
With passion, Ilan struck home the point that it is everyone's
responsibility to support Jewish outreach. "We must,"
he urged, "work with Rabbi Buchwald to provide Jewish
education throughout the country!"
Enjoying
the delightful refreshments, pleasant company, and inspiring
words, those who attended the parlor meeting were reluctant
to leave. They wanted to speak with Rabbi Buchwald and
to know more about the work that NJOP is doing. As the
people headed for home, all agreed that it was an unforgettable
evening.
A
special thank you to Robin and Warren Struhl for their
gracious hospitality and enthusiastic assistance in every
aspect of the evening.
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EVERYTHING'S
COMING UP JEWISH WITH ZIPPLE.COM AND NJOP
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The
National Jewish Outreach Program is excited to announce
a new Internet partnership. NJOP teamed up with Zipple.com
to promote the 4th Annual SHABBAT ACROSS
AMERICA/CANADA program on the Web.
For
3 weeks during the month of March, SAA/C was featured
on the Zipple.com homepage. Not only did Zipple.com
advertise SAA/C, but they linked potential SAA/C participants
to NJOP's webpage to enable them to find the SAA/C location
nearest to them.
Recently
named as one of the "100 Best Sites" for 2000 by Yahoo
Internet Life, Zipple.com is the most comprehensive
portal to Jewish resources on the Internet. Zipple.com
has thousands of cyber-pages collected in one place
for one-stop searching. It is designed for all Jewish
denominations, as well as non-Jews, interested in specific
Jewish topics such as what happens at a Bar Mitzvah
or why the groom breaks a glass at a Jewish wedding.
And with a name like "Zipple," you'll never forget the
URL.
For
anyone wanting to learn more about the Jewish religion
and Jewish topics, Zipple.com offers all levels of discussions
on the weekly Torah portion, daily Talmud study, holiday
information including basic holiday guides, children's
activities, books and downloadable music, as well as
links to a wealth of Judaic studies resources. They
also have Holocaust research, politics, recipes, Israeli
and Jewish music, and the Western Wall. This is a site
for the whole family with links to special sites for
kids and teenagers; and, of course, there is a site
for Jewish singles.
And
now Zipple.com has featured the National Jewish Outreach
Program's SHABBAT ACROSS AMERICA/CANADA. By joining with
Zipple.com, NJOP was introduced to Jews in hundreds of
new and exciting locations.
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MARC
ROWAN
Gives NJOP a "Rare" Chance for a Website Update
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Keeping
up in the age of information is a full time job -
- one that NJOP is happily taking in stride. After
four successful years as one of the premier resources
in Jewish outreach online, NJOP is in the midst of
a major overhaul of its website.
When
NJOP Board Member Marc Rowan heard that a website
revision was being considered, he steered NJOP in
the direction of Rare Medium Inc. Rare Medium is one
of the leading Internet Solutions firms helping clients
develop and implement electronic business applications
that re-engineer processes and improve business efficiency
and effectiveness. Using what they call "Rare Solutions,"
Rare Medium gives their clients the competitive edge
to grow in their particular market. The company has
done work for Viacom, Microsoft, Mattel, Sony, Amnesty
International and other high-profile companies in
a variety of markets.
As
a Vice President at the Apollo Investment Group, one
of Rare Medium's prime share-holders, Marc Rowan has
been able to guide the partnership with NJOP. A long
time NJOP supporter, Marc was first introduced to
Rabbi Buchwald by his wife, Carolyn, who was then
attending the Lincoln Square Synagogue Beginners'
Service. That introduction has lead to a long and
mutually beneficial relationship. Now Marc has taken
his support of NJOP a step further by putting it together
with Rare Medium. It was the perfect opportunity to
combine his professional life with his personal life
and to assist NJOP in reaching out to as many Jews
as possible via the Internet.
"The old NJOP site is 4 years old and, although it
has been extremely successful, Internet marketing
requires ongoing development, " said Melanie Notkin,
Marketing Consultant. "In our case, our site needs
to incorporate more functionality to reach its participants,
its locations, its donors and the press in a way it
is not able to do in its present framework."
Rare
Medium has been working with NJOP's MIS Specialist
Amy Gugig to design a site that is easy to navigate
and attractive to the user. Within the new framework,
NJOP has the opportunity to update the site regularly
and make it a leading site for those seeking to re-connect
with Jewish life. The site, designed with the NJOP
promotional material in mind, maintains the previous
red, white and blue color theme, and will continue
to offer a direct line to current programs and events
offered by the National Jewish Outreach Program. The
new NJOP website is expected to be fully operational
this April
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