The National Jewish Outreach Program is pleased to introduce the twelfth annual "Shabbat Across America/Canada." Through an historic display of national unity and Ahavat Yisrael, it hopes to make certain that every North American Jew is invited to celebrate Shabbat on Friday night, March 7, 2008.

  "Shabbat Across America/Canada" is a cross-continental, quarter-million-dollar marketing and advertising campaign, designed to appeal to unaffiliated and marginally-affiliated North American Jews so they may experience the joys of Shabbat, many for the first time!

  How does it work? NJOP will provide your synagogue, temple or center with all the materials needed to welcome newcomers to your congregation or organization, and introduce both unaffiliated Jews and your own uninvolved members to the beauty of Shabbat! The program begins with an abridged Friday night Beginners Service, followed by a sumptuous Shabbat meal, singing, dancing, and explanations of the Friday night Shabbat rituals. Congregations provide their own catering and generally charge $15-$20 per person. And, since NJOP will be once again mounting an extensive PR and advertising campaign - your local recruitment is made significantly easier!

  How can you be sure it will work? Since its first auspicious year, "Shabbat Across America/Canada" has introduced over half a million Jews to Shabbat in close to 2,000 locations.

  How can you find out more? Or better yet, how can you sign up today? Just complete the attached Registration Form, or simply call your Regional Program Coordinator, at 1-800-666-SHABBAT! Once you agree with the program requirements, NJOP will send you "The Handbook," (a 21page user-friendly guide, which walks you through the event - step by step - from registration through follow-up), extensive publicity materials, and other user-friendly resources -- Absolutely FREE!
 

1. The Handbook: a step-by-step guide on how to coordinate a successful "Shabbat Across America," from recruitment through follow-up! 
2. Friday Night Prayer Structure Posters: fabulous guides for the traditional Friday night Shabbat service.
3. Nametags, Program Holders and Menu Holders: The "Shabbat Across America" logo makes these materials attractive accessories to the program.
4. Full Color flyers for local publicity
5. One black and white flyer for personalization, reproduction, and local publicity.
6. Full Color "Shabbat Across America" or "Shabbat Across Canada" posters for display
7. Over-the-phone counseling and advice
8. Extensive advertising and PR efforts throughout the continent!
9. Your location listed on the njop website: www.njop.org

1. Although NJOP expects and even encourages your organization to be creative with the SAA/C program, a kosher dinner must be included as part of the program. Why? Well, we feel the dinner is an integral part of the Friday night Shabbat experience -- it's where friends and families, neighbors and newcomers, can sit together and share the warm taste of Shabbat.

2. We expect that you take the names and addresses of all participants so that:

    A) You can follow-up with them and invite them to another outreach program.

    B) NJOP can know exactly how many people attended, and collect reliable documentation for our donors.

    C) NJOP can send each participant a survey and follow-up program listings.

    D) You can be entered in NJOP's SAA/C survey contest to win $250 toward your outreach programs.

3. Although NJOP's marketing and advertising is extensive, you must not rely on it to recruit participants. NJOP's marketing serves ONLY to inform your community about the event... each location must assume the responsibility of inviting its local community participants! You will receive a Publicity Packet to enhance your marketing endeavors.

4. Please respond to our calls and/or mailings. We are here to serve you.