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CONTACT: Ilya Welfeld
Welfeld Public Relations Consulting, L.L.C.
201.439.1010
ilya@welfeldpr.com
--- JUST IN TIME FOR ROSH HASHANA, KALMAN FEINBERG FROM TEANECK,
NJ IS NAMED BEST SHOFAR BLOWER IN AMERICA AT TODAY'S GREAT SHOFAR
BLAST OFF IN NEW YORK CITY---
Late Night Music Icon Shaffer joined other NY Notables to Judge
the Finals of a National Shofar Blowing Competition in Herald Square
on Sept 22
NEW YORK, NY; September 22, 2005 - The National Jewish Outreach
Program (NJOP) announced today that Kalman Feinberg of Teaneck,
NJ was named the Best Shofar Blower in America at today's Great
Shofar Blast Off competition in New York City. Feinberg who has
been blowing the shofar for 31 years beat out 9 other finalists
in the national competition. Paul Shaffer, Music Director for the
Late Show, pop musician Kenny Vance and Marlene Wallach, President
of Wilhelmina Kids and Creative Management modeling agency were
among the judges for this event in Herald Square Park, NYC.
"Congratulations to Kalman Feinberg," said Rabbi Ephraim
Z. Buchwald, Founder and Director of NJOP. "We were thrilled
to have Paul Shaffer join us for the event and were overwhelmed
by the talents of our contestants. In advance of the Jewish high
holidays, we took the shofar from the synagogue to the streets.
We hope that the Great Shofar Blast-Off will awaken in Jews the
desire to attend their local High Holiday Beginners Services."
Event highlights included a performance by an 8 year-old entrant
who was dubbed an honorary finalist as well as one long united blast
by all entrants and several event attendees.
"It was a one of a kind event, the first ever to my knowledge,"
said Paul Shaffer. "Each of the contestants was terrific and
the final blast with shofars in unison was a killer."
Shofar blowing finalists from around the U.S. were selected for
the finals (based on video tape submissions) and flown into NYC
for the live, public event today. The panel of judges evaluated
the finalists' skills based on clarity of sound, accuracy according
to Jewish law, length of blast and overall performance.
"On Rosh Hashana we commemorate the creation of the world
and recognize God as the Creator and supreme ruler of the universe
and begin the service with the shofar like a herald announcing the
arrival of the king," said Great Shofar Blast Off winner Kalman
Feinberg. "This
media event was great for outreach and
I was glad to be there in that capacity and pleased to win! You
never get the opportunity to hear other people blow shofar and even
yesterday I couldn't judge how well it went but it was so gratifying
to see how other people felt."
Paul Shaffer has been David Letterman's musical director and sidekick
for over 21 years. Shaffer holds two honorary doctorate degrees
and was recently inducted into the National Black Sports and Entertainment
Hall of Fame.
About the contest:
For thousands of years, the shofar-an ancient wind instrument made
from a ram's horn-has been used to rouse Jews to repent and strive
for new heights of spirituality. When blown correctly, the sound
is truly awe-inspiring. But blowing a shofar is no easy task.
NJOP challenged shofar blowers to "blow them away" by
submitting a video tape, DVD, or video clip showcasing their shofar
blowing skills. The Great Shofar Blast-Off is aimed, in part, at
inspiring unaffiliated Jews to participate in NJOP's High Holiday
Beginners Services which are held at synagogues across North America.
Deadline for entries was August 31, 2005. Complete rules and the
entry form and information about NJOP's Beginners Services can be
found at www.njop.org.
Herald Square Park is located on 34th Street (between Sixth and
Broadway) in New York city and is managed by the 34th Street Partnership
(34SP.) The National Jewish Outreach Program has worked closely
with 34SP in planning this event.
About the National Jewish Outreach Program
Founded in 1987 by Rabbi Ephraim Z. Buchwald to address the critical
issues of assimilation and lack of Jewish knowledge, NJOP is now
one of the largest and most successful Jewish outreach organizations
in the world. To date, more than 850,000 people have benefited from
NJOP's innovative, free programs which have been held in 3,630 locations-including
synagogues, community centers, military bases and college campuses-in
all 50 states, nine Canadian provinces and 30 countries around the
world. (www.njop.org).
About the 34th Street Partnership
Founded in 1992, the 34th Street Partnership is a coalition of property
owners, tenants, and city officials working to revitalize the District
with major streetscape improvements, special security and sanitation
services. Encompassing a 32-block grid of prime midtown Manhattan
real estate - from 31st to 35th Street, and from Tenth Avenue to
the west side of Park Avenue - the 34th Street District is packed
with: more than 500 stores, including the Manhattan Mall, H&M,
and Victoria's Secret; over 150 restaurant establishments, such
as the Tupelo Grill, Tir na nOg Bar & Grill, and Nick &
Stef's Steak House; and scores of world famous tourist attractions
such as Macy's Herald Square, Madison Square Garden and the Empire
State Building.
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